Restaurants should seize the opportunity to reduce emissions from food
Finnwatch has published three reports examining climate action within the Finnish restaurant sector (available in Finnish here). These reports examined the climate action by the largest companies operating restaurants (read with Google Translate), those operating lunch cafeterias (read with Google Translate), and those running fast-food chains and virtual restaurants (read with Google Translate).The results revealed substantial differences between examined companies. However, none of the companies within the scope of our reports are addressing their overall emissions sufficiently. Many are already paying attention to issues such as energy efficiency and food waste, but measures to minimize the use of high-emission ingredients are still in their infancy. The value chain emissions from food purchases usually account for a vast majority of total emissions for a typical restaurant company.All examined companies have much room for improvements, but some are already leading by example in specific areas. For instance, the fast-food chains Hesburger and Kotipizza have set targets to increase the share of climate-friendly meals to 50 percent of the sales by 2030. Restel, which operates a wide range of restaurants, has incentivized management to increase the share of plant-based options on the menus of its restaurants. Additionally, Kotipizza and all four companies operating lunch cafeterias had calculated the product-specific carbon footprints, with most making this information publicly available to inform customer choices.While all companies offered vegetarian or even vegan options, some performed exceptionally poorly in managing their overall climate impact. Better Food Group, Munchfam, Rolls, ScanBurger, Spoon Food Group and Subway had very little or nothing to show in terms of managing their climate impact from food or otherwise. None of these companies reported their emissions or reduction targets publicly, let alone provided clarity on the measures to actually reduce their climate impact.One opportunity that has been so far largely missed, even among the best-performing companies, is the role of advertising. While some of the examined companies stated that they try to promote plant-based meals alongside those that contain meat, none were able to publicly commit to ending or at least limiting the advertising of the products that contain meat. By continuing to promote the sales of such high-emission products, these companies are making it more difficult to achieve emission reductions.Mitigating climate change requires that all companies take responsibility for their emissions. This means transparent emission reporting, ambitious medium- and long-term reduction targets and concrete measures to achieve these targets. Collaboration within the value chain is also essential. Restaurants must inform their suppliers that changes are needed to achieve their emission reduction targets. While some emission reductions can be achieved in the production with efficiency improvements, shifts in demand are also needed, especially a transition from high-emission animal products to low-emission plant-based alternatives.One thing is crystal clear: restaurants cannot rely solely on external changes in supply chain emissions or customer demand for plant-based options. Simply offering vegetarian or vegan options is an important first step, but passively waiting for the customer preferences to shift is not enough. Effective measures are dependent on the business model in use, but these can include things such as developing new plant-based meals, tweaking the existing recipes to reduce the use of high-emission ingredients and using pricing or climate information such as climate labels to influence the customer choices.